The board is paid placement

The comparison board that appears on the guide pages is a commercial product, not an independent league table. Operators pay for a card on it. If an operator is on the board, that is because a commercial agreement exists between them and this site; if they are not, no agreement exists. The board is, in market terms, advertising space sold to offshore-facing operators, arranged in a format that lets a reader compare terms side by side.

Two separate things sit on every card, and it matters to keep them apart. The editorial score is this site’s own judgement. It is calculated by the site’s scoring method from the terms each operator publishes, and no operator can buy a number or a position in the score order. The presence of the card, by contrast, is bought outright. A payment gets an operator onto the board; it does not get them a better score, a different licence label, or softer wording about their terms.

Each card carries the operator’s live terms, and each card has one call to action, labelled “Open terms & play”. That button does not lead directly to the operator’s own address. It routes through a redirect on this site’s domain which records that the visit happened, so that the operator can be billed for the traffic they receive. The redirect carries no index instructions and is excluded from search crawls by the site’s robots file.

Affiliate links

The calls to action on the board are affiliate links. If a reader follows one, opens an account and deposits, the operator may pay this site a fee. The fee is the operator’s cost of acquiring that reader; it is never added to the reader’s side of the ledger, so following a board link costs no more than typing the operator’s address directly. The terms a reader receives are identical either way.

Elsewhere on the site, no outbound link to an operator exists at all. The comparison tables on the guide pages are plain text: brand names, licence labels, typical ranges and payment rails, none of them clickable. Prose never links to an operator either. If a reader wants an operator’s site, the board on that page is the only route, and every route through it is disclosed here.

What money does not buy

Payment buys presence, and presence alone. It does not buy any of the following.

The cost models are unchanged by who pays. A bonus worth 500% at forty times wagering is costed the same way whichever operator printed the terms, and the stated assumptions sit next to every calculation. The honest offshore labelling on every page stays exactly where it is: every page states that offers of this kind hold no Gambling Commission licence, and spells out what a reader loses by that, from GAMSTOP coverage to complaint routes to fund protection. No payment removes that block, softens it, or moves it.

The editorial scores’ method is not for sale either. The scoring weights are published on the about page, the inputs are the operators’ own published terms, and an operator who dislikes their number has one remedy: change the terms. Payment does not touch the number.

Finally, no payment buys removal. This site compares offshore offers against the British licensed baseline on every commercial page. An operator cannot pay to have that comparison removed, and no operator has been offered the chance. The licence gap is the single most expensive thing about offers at this end of the market, and the site exists partly to price it; selling the gap closed would make the whole board dishonest.

Questions about this disclosure

If any part of this page leaves a question open, the contact page is the place to ask it. Questions about the board, the redirect, the scoring method or this arrangement are answered from the same information the site publishes, and anything that turns out to be unclear here gets corrected on this page rather than explained privately. The contact page also carries the route for an operator who wants to ask about commercial terms, which is deliberately separate from the editorial contact.